Social media site can help you connect with people who can guide you with your growing business. However, both must participate on it. When these top social networking sites are used in a wrong way, your business can be put at risk. It is important that you know what you should or should not do when using social media for your business growth.
Here are the basic rules that you need to follow:
Don't s of Social Media 1. Don't start your social media campaign if you are not sure of your business and there are pending customer issues report. This can lead to negative impression. I am sure that you don't want people to know about your negative feedback. Make sure that before joining in top networking sites, your products or services are good and successful. If ever you're encountering bad issues, resolve it immediately and move on. 2. Do not use these sites purely for selling and marketing. You can also relate it by giving education, right information and entertaining your clients. In this case, you will make yourself as an expert in your business field. Also, other people do not entertain purely business matter. So it is good that you jump in with their interest once in a while. 3. Do not set plans and forget it. This makes you look unprofessional. Once you have started, participate well and interact. 4. Don't think of negative things. Always be positive. Emphasize your strength and use your advantages. Don't look at your competitor's weaknesses. Your situation is different from them. 5. Do not mix your personal and business social profiles. 6. Do not control the conversation on your hand. Social sites are not all about your business and advertisement. Social sites are used for interaction between people even if you're not willing to participate. Your prospect customers are there, you should interact with them. 7. If ever you have encountered negative issues, divert it into positive insights. Make it a way for your growth and credibility. According to Lincoln “You cannot please other people all the time.” Be responsive to the negative. 8. Do not make your customers confused. Give direct information on your products. Be honest and open to them. 9. Don't be a generalist. Focus on your business and do it well. 10. Do not use too much information or too frequently. Others won't spend time reading about your post. Focus on the right content and information.
Do's of Social Media
1. Start with a plan and lists some important details on your business. Define your prospect clients. Specify your intent to create value for them and vice versa. Carry out your marketing approach and objectives in using these social sites. 2. Learn and listen from others before responding on your issues. 3. Show your personality and keep your posts interesting and entertaining. Establish good customer interaction. Remember, you can also get clients from these people by recommending you to their friends. Show your professionalism. 4. Be reliable and skilled. You will look attractive to your customers. 5. Create valuable content that is worth trying by your customers. Sooner or later you will use this information to future generation. 6. Choose who you are going to target. Follow them on twitter and get lots of followers. Like, share, comment and interact with other posts. This will make your business fully known and give them a reason to choose your business. 7. Join other social networking sites such as LinkedIn and many more. Share them the details of your business. 8. Have patience. Success takes a step by step process. Do not hurry things out. Quick unreliable intervention will only bring you failure. 9. Learn from other people as they will learn from you. Deliver your products in the best possible ways to meet their needs.
Social Media Campaign in the Future Years
Social networking sites in many years to come will be the primary way in terms of interacting with your customers and suppliers. By getting started today and implementing the guidelines I have mentioned, your business can adapt to a changing world compare to your competitors who uses traditional advertising method. Know your brand better than anyone. Learn the proper fundamentals then apply. Find what works best for you,